Let's go backstage and meet the creators
Our story
How Let's Get Digital came to be
Let’s Get Digital was born in March 2020 out of an urgent need for reinvention. Dutch founders Bas & Ruben saw EventInsight, their successful international event business, crumble within weeks during the start of the COVID-19 pandemic.
Under pressure
With physical events not being allowed for the foreseeable future, the team had to develop an entirely new business model – fast!
After some soul searching, the founders had their eureka-moment: rent a farm camping for the entire team, quarantine there and use their event app as a basis for a completely new virtual event platform.
A platform that didn’t look like the umpteenth video conferencing or webinar software, but one that would allow users to feel like they were present in real life. This also aligned with their mission to be future proof before 2022 and their deep-rooted passion for the environment. After all, virtual events prevent a lot of CO2 emissions.
Shipping the product in 21 days
Let’s Get Digital, the initial battle cry for the new project, became the new company name. Pitches were made and events were planned. Wasting no time, the team managed to ship a solid product within 21 days.
It became a success story that changed the outlook of the team too. “Despite the environmental aspect, I was a true believer of physical events before all this. I thought virtual ones could never garner the same type of engagement,” Founder Bas explains.
“But after experiencing so many successful virtual events with our platform, I feel that virtual and hybrid events will remain the new normal, even after the pandemic. It’s just so much easier to attract a larger audience without damaging the environment.”
