How to build a strong brand for your online event experience
Branding and customizing your online or hybrid event experience is a must. Why are the best online events so successful? Well, a great deal of its success stems from branding that stands out from anything else. When it comes to online events and branding, bear in mind that both are part of a two-way street. The better the event, the stronger your brand will grow. Vice versa: the better your brand, the stronger your event will end up being. So, let’s cut to the chase: how can you build a strong brand for your online event experience? What are the benefits of a branded online event? We’ve got you covered in this blog!
The benefits of a branded virtual event
It might be stating the obvious, but an online event doesn’t have a specific venue. Your virtual event platform serves as the venue for your online event. By hosting an on-site event, the venue itself can be leveraged in several ways to create brand visibility. However, when joining your virtual event, attendees won’t be exposed to banners, flyers, posters and other branded elements. Because of this, it is vital to consider how to brand your event and which branding capabilities are available to you!
When your guests first join your virtual event, they should immediately feel that they have come to the right place and become immersed in their surroundings. A virtual event backed by a strong and coherent brand allows you to present a cohesive story and event experience that will be remembered by many for sure! Design your digital space in such a way that it matches your company brand and event theme. This will result in attendees feeling immersed and excited when joining and participating in your virtual event.
3 tips for creating a strong brand for your online event
#1 Fit your (virtual) event venue
How different are in-person events and virtual events? Quite different! Hence you are probably going to have to make some changes. The most important thing is to keep the core of the event in mind: is it in-person, hybrid or virtual? Each type of event offers its own kind of freedom and benefits. Likewise, each type of event has its limitations making ideas end up on the cutting room floor. One of our most useful pieces of advice: don’t try to fit your square peg into the round hole!
#2 Know your brand strategy from day one
When hosting any kind of event, make sure to have a clear vision and goal of what the brand of your event should convey to your attendees. Which message do you want to get across? What should an attendee think of your brand, right after leaving the event? These questions should form the basis of your brand strategy. Develop overarching goals early on and continue developing and adjusting them as you move forward.
#3 Have fun and experiment with your brand and your virtual event
Always remember that your virtual event should be fun, both for your attendees and yourself! This goes for the actual event itself, but also for the buildup towards the event. Try new things, challenge yourself as an event organizer, experiment with your brand, collaborate with new people: there are really no limits when organizing an online event!
Want to host your own virtual event?
Or do you have any questions regarding the branding of your event? Get in touch with us! We are always looking to improve the world of online and hybrid events. Find out what’s possible for you, get in contact with Let’s Get Digital!
